Tuesday, March 1, 2011


What a Weekend! Ya know what...it really doesn't get any better than this!
This past weekend, Marjorie and I had the honor of 'hob-nobbing' and 'rubbing elbows' with some of the wedding industries brightest stars at ACPWC's E.P.I.C. conference in San Francisco. And we're talking some big names... Alan Berg of
The Knot...Natalie Bradley, founder of Bride Attraction....Andy Ebon, the Wedding Marketing Authority, and the one-and-only Sasha Souza from Sasha Souza Events and Sparkliatti.com.
My goodness, there was a lot of talent in that room! Talk about feeling intimidated! LOL!

(Andy Ebon & Me)

(Marjorie & Andy Ebon)

Even with the record breaking cold temperatures and the threat of snow...the first predicted in 30 years, mind you...we hung in there, learned a tremendous amount, and were able to talk one-on-one with industry greats we had only viewed from afar at other conferences. Needless to say, it was very exciting!

(Natalie Bradley & Me)

One of the most important things I learned was how to get our couples featured in the major wedding magazines. Becca Brett Leish, Director of Marketing and Communications at 'Get Married Media', was a wealth of information on exactly what the publications and blogs are looking for in the weddings they feature. It's no longer solely up to the photographer or videographer to submit weddings for consideration. Media sources are taking submissions from couples, wedding planners and other wedding professionals, as long as they have permission to use the photos or video. This opens up a whole new world for couples who are interested in getting published, like our darling Roz who's 'Singing in the Rain' video went viral on 'Style Me Pretty.' It's particularly exciting for us because, believe it or not, there are photographers who aren't interested in submitting photos for publication, and in the past, that would leave the bride and groom without a way to showcase their wedding. Thankfully that's all changed now!

(Marjorie, Sasha Sousa & Me)

But, the high point of the conference had to be when Marjorie and I got the chance to talk to Alan Berg, VP of Marketing Intelligence for The Knot, about our marketing materials. What a great guy! He's so unbelievably generous with his time and talents. He is, by far, the expert in his field and absolutely loves helping people produce the best product they can. Believe me, he gave us some fabulous ideas, which I'm anxious to implement. Many, many heartfelt thanks to Alan for all his wonderful suggestions!

(Marjorie & Alan Berg)

(Alan Berg & Me)

Sadly, all good things must come to an end...and the EPIC conference was no exception. However, this conference wrapped things up in style! The ACPWC ladies hosted a fabulous 'Celebration Gala' on Saturday night with an InnCredible band, great dinner and lots and lots of dancing. But, I have to say, the highlight of this gala evening was when darling, Jessica Williams, from 'Get Married', was serenaded by one of the band's gorgeous singers. It made all of our nights, that's for sure! And embarrassment aside, I don't think she'll ever be the same!

(Jessica Williams, Get Married)

With all the fun behind me, the time has come to put all the things I learned at the conference into play...so stay tuned for more wedding planning tips and tricks of the trade in my upcoming posts. And as always, if you have a topic you'd like me to cover, just drop me a note...

Until next time...make it an InnCredible Event....

Making your wedding InnCredible
InnCredible Events


  1. I can't wait to see the new stuff you have for us! Sounds like you two had way too much fun!

  2. I'll keep the 'good stuff' coming...promise!